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Higuerón Developments begins a phase of expansion with the launch of the Higuerón Marbella Golf Resort and Higuerón Gran Málaga Resort brands. A project in which Higuerón Resort evolves into a corporate position to expand into both brands.

In this context, the well-established Higuerón Resort brand, a benchmark for luxury, well-being, and exclusivity on the Costa del Sol, is taking on a new corporate dimension with the launch of Higuerón Gran Málaga Resort, a brand that inherits the prestige and values that have defined the Higuerón experience and that defines the resort located in Fuengirola.

The second extension of Higuerón Resort is Higuerón Marbella Golf Resort, an ambitious project that will be developed on the iconic Marbella Golf course.

After five months of anticipation under the teaser campaign “A Look into the Future,” Higuerón Developments has unveiled one of the most significant milestones in its history: the acquisition of the historic Marbella Golf course, which will now become Higuerón Marbella Golf Resort.

This change marks the beginning of a new era both for one of Marbella’s most iconic golf enclaves and for the company itself, which is consolidating its expansion with a second flagship resort in southern Europe that will retain the innovative, authentic, and sustainable character so present in the company to offer a lifestyle based on excellence and ultra-luxury.

Originally designed by Robert Trent Jones Sr. and opened in 1994, the course will retain the essence of its creator as it prepares for its transformation. The new owners are working with Robert Trent Jones Jr. on a redesign that will reinterpret the course with a contemporary look. , respectful of the natural environment and faithful to the philosophy of the game that defined its creator.

Alongside the launch of Higuerón Marbella Golf Resort, another confirmed development is the arrival of the first Waldorf Astoria in southern Europe, the result of an agreement signed on November 5 in New York between Christopher J. Nassetta, president and global CEO of Hilton, and Javier Rodríguez, CEO of Higuerón Developments. This historic meeting took place on the eve of the reopening of the iconic Waldorf Astoria New York on Park Avenue, where the alliance was officially announced.

Higuerón Resort is a space created with respect for the environment, where nature, art and architectural design guide guests to discover services with a clear purpose: to create spaces that enhance people’s well-being and quality of life.

Throughout its history, Higuerón Resort has evolved with each stage, offering services that not only respond to the needs of the present but also anticipate the lifestyle of the future.