On the occasion of FITUR, Higuerón Hotel Curio Collection by Hilton presents the Higuerón destination and the 2026 campaign from the Hilton stand, reinforcing its position as a strategic enclave for experiential tourism and the MICE segment within a leading international network.

The presentation takes place within the context of the fair and focuses on the project’s ability to respond to new demands in the sector, where professional events and meetings are evolving towards more flexible, experiential formats that are connected to the environment.

The MICE sector is undergoing a clear transformation: companies are no longer looking solely for functional spaces, but rather venues capable of inspiring, generating well-being, and offering memorable experiences to attendees. In this scenario, the Higuerón Hotel Curio Collection by Hilton proposal is based on a combination of accommodation, versatile spaces, gastronomy, and lifestyle, integrated within the Higuerón Resort ecosystem.

The presentation will be given by Anabel Domínguez, Head of MICE at Higuerón Hotel Curio Collection by Hilton, who shares the hotel’s vision as part of a comprehensive destination, ready to host corporate events, meetings, and incentives in line with the new expectations of the professional traveler.

The presence at the Hilton stand also reinforces the international reach of the project and its membership of a global network that shares values of hospitality, quality, and excellence, while contributing its own identity linked to the environment, design, and experience.

During FITUR, Higuerón Hotel Curio Collection by Hilton presents a MICE proposal aligned with current trends in the sector, where each meeting is conceived as an experience and the destination becomes an active part of the event.