{"id":7119,"date":"2025-11-07T13:20:12","date_gmt":"2025-11-07T12:20:12","guid":{"rendered":"https:\/\/higueronresort.com\/new-brands\/"},"modified":"2025-11-26T13:58:23","modified_gmt":"2025-11-26T12:58:23","slug":"new-brands","status":"publish","type":"page","link":"https:\/\/higueronresort.com\/en\/new-brands\/","title":{"rendered":"New Brands"},"content":{"rendered":"<div id=\"hero\" x-data=\"{ openStart: false, openEnd: false }\" class=\"w-full flex flex-col relative justify-center min-h-[80vh] sm:min-h-[60vh] lg:min-h-[80vh]\"\n    style=\"background-color: #f8f9fa; background-size: cover; background-position: center; background-repeat: no-repeat;\">\n    \n    \n     \n    \n\n    \n    \n                <video class=\"absolute top-0 left-0 z-0 object-cover w-full h-full\" autoplay loop muted playsinline>\n            <source src=\"https:\/\/higueronresort.com\/wp-content\/uploads\/2025\/09\/spot-hotel-hilton-higueronresort111.mp4\" type=\"video\/mp4\">\n        <\/video>\n    \n    <div class=\"w-full absolute inset-0 bg-gradient-to-t from-black\/70 via-transparent to-transparent min-h-[80vh] sm:min-h-[60vh] lg:min-h-[80vh]\"><\/div>\n\n    \n\n    \n    <div class=\"container mx-auto relative z-10 flex flex-col 2xl:px-0 xl:px-10 items-start py-10 min-h-[80vh] sm:min-h-[60vh] lg:min-h-[80vh] justify-end\">\n        <div class=\"flex flex-col gap-10 w-full lg:px-0 px-10\">\n            <div class=\"items-start justify-end flex flex-col gap-2\">\n\n            \n\n            \n        \n\n                                    <span class=\"font-sans text-foreground text-sm lg:text-base 2xl:text-lg lg:text-left text-center\">\n                        DISCOVER HIGUER\u00d3N RESORT\n                    <\/span>\n                \n                                    <h1 class=\"font-serif text-3xl xl:text-4xl 2xl:text-5xl text-foreground font-light mb-4 lg:text-left text-center\">\n                        About Us\n                        <\/h1>\n               <\/div>\n\n            \n\n            \n            \n\n            \n            \n            \n\n            \n\n            \n            \n\n            \n\n            \n            \n        <\/div>\n\n        \n\n        \n                     <div\n                class=\"static flex items-center text-sm text-foreground mb-4 lg:ml-0 self-center justify-start\">\n                <nav class=\"breadcrumbs\" itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\"><a href=\"https:\/\/higueronresort.com\/en\/\" itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\">\n        <span itemprop=\"name\">Higuer\u00f3n Resort<\/span>\n        <meta itemprop=\"position\" content=\"1\">\n        <meta itemprop=\"item\" content=\"https:\/\/higueronresort.com\/en\/\">\n    <\/a><\/nav>\n            <\/div>\n        \n        \n\n            <\/div>\n<\/div>\n\n\n\n\n<div class=\"relative\"     >\n\n    <section\n        class=\"container mx-auto flex flex-col items-center justify-center gap-2 xl:gap-5 2xl:gap-10 pt-8 xl:pt-10 2xl:pt-20 overflow-x-hidden 2xl:px-0 xl:px-5 sm:px-16 px-8\">\n                                <h2 class=\"w-full sm:w-2\/3 xl:w-1\/2 text-center text-secondary font-serif text-2xl sm:text-4xl 2xl:text-5xl\"\n                >\n                PRESENT AND FUTURE OF HIGUER\u00d3N DEVELOPMENTS \u2013 A LOOK INTO THE FUTURE\n                <\/h2>\n        \n        \n        \n        <div class=\"flex flex-col lg:flex-row gap-5 xl:gap-10 items-center justify-center\">\n\n            \n\n                                                                    <div class=\"prose prose-sm 2xl:prose-base font-sans prose-tertiary font-light contenedor-carrusel-descripciones text-center text-tertiary\">\n                        <p><strong>Higuer\u00f3n Developments <\/strong>begins a phase of expansion with the launch of the <strong>Higuer\u00f3n Marbella Golf Resort<\/strong> and <strong>Higuer\u00f3n Gran M\u00e1laga Resort brands<\/strong>. A project in which Higuer\u00f3n Resort evolves<strong> into a corporate position to expand into both brands.<\/strong> <\/p>\n<p>In this context, <strong>the well-established Higuer\u00f3n Resort brand<\/strong>, a benchmark for <strong>luxury, well-being, and exclusivity on the Costa del Sol<\/strong>, is taking on a <strong>new corporate dimension<\/strong> with the launch of Higuer\u00f3n Gran M\u00e1laga Resort, a brand that <strong>inherits the prestige and values that have defined the Higuer\u00f3n experience<\/strong> and that defines the resort located in Fuengirola.<\/p>\n<p><strong>The second extension of Higuer\u00f3n Resort is Higuer\u00f3n Marbella Golf Resort,<\/strong> an ambitious project that will be developed on the iconic Marbella Golf course.<\/p>\n\n                    <\/div>\n                            \n                    <\/div>\n\n            <\/section>\n<\/div>\n<section id=\"wealwaysstriveforexcellencefromahumanisticperspectiveinallareasofourbusiness\"  class=\"filter-block opacity-100 transition-opacity duration-300 ease-in-out 2xl:px-0 xl:px-12 px-10 pt-5 sm:pt-10 xl:pt-20 container mx-auto overflow-x-hidden flex flex-col gap-5 items-center lg:items-end\">\n\n    <div class=\"flex flex-col lg:flex-row text-center sm:text-left justify-center items-center w-full gap-5\">\n\n\n        \n            <div class=\"w-full lg:w-1\/2 flex flex-col lg:flex-row items-center justify-center lg:justify-end\">\n\t\t\t\t\t                <div\n                    class=\"lg:order-first order-last rounded-full w-80 sm:w-[26rem] lg:w-[38rem] xl:w-[27rem] aspect-square overflow-hidden z-10 translate-x-0 -translate-y-16 lg:translate-y-0 lg:translate-x-10 relative grid grid-cols-1\">\n                    <img decoding=\"async\" src=\"https:\/\/higueronresort.com\/wp-content\/uploads\/2025\/08\/equipo.webp\"\n                        alt=\"escultura en Higuer\u00f3n\"\n                        width=\"1020\"\n                        height=\"1328\"\n                        class=\"object-cover object-center w-full h-full row-start-1 col-start-1 z-20\">\n                                    <\/div>\n\t\t\t\t                <div\n                    class=\"rounded-full w-60 sm:w-72 aspect-square overflow-hidden z-20 translate-x-0 translate-y-10 lg:translate-y-0 lg:-translate-x-10\">\n                    <img decoding=\"async\" src=\"https:\/\/higueronresort.com\/wp-content\/uploads\/2025\/07\/Fondo-con-textura-2.webp\"\n                        width=\"1600\"\n                        height=\"944\"\n                        alt=\"fondo textura gastronom\u00eda\"\n                        class=\"object-cover object-center w-full h-full\">\n                <\/div>\n            <\/div>\n        \n        <div class=\"w-full lg:w-1\/2 flex flex-col gap-2 items-center lg:items-start justify-center text-center lg:text-start lg:pr-10 xl:pr-20 2xl:pr-36\">\n\n            \n\n            <div class=\"flex flex-col gap-2 justify-center lg:justify-start lg:items-start items-center\">\n\n                \n                \n                <div class=\"font-serif text-hs-beige text-2xl xl:text-3xl 2xl:text-4xl\">\n                    \u00abWe always strive for excellence from a humanistic perspective in all areas of our business.\u00bb\n                    <\/div>\n\n\n                    \n\n                                                                    <div class=\"font-sans text-secondary text-sm lg:text-base 2xl:text-lg\">\n                            JAVIER RODR\u00cdGUEZ, Chief Executive Officer\n                            <\/div>\n                                <\/div>\n\n\n            \n            <div class=\"flex flex-col items-center justify-center lg:items-start lg:justify-start gap-5\">\n\n                                <div class=\"w-full lg:w-4\/5 2xl:w-2\/3 contenedor-carrusel-descripciones font-sans text-secondary text-xs\/6 lg:text-sm\/6 2xl:text-base\/6\">\n                    \n                <\/div>\n\n                \n\n                \n                            <\/div>\n\n\n\n            \n                    <\/div>\n    <\/div>\n\n    <\/section>\n<div class=\"relative\"     >\n\n    <section\n        class=\"container mx-auto flex flex-col items-center justify-center gap-2 xl:gap-5 2xl:gap-10 pt-8 xl:pt-10 2xl:pt-20 overflow-x-hidden 2xl:px-0 xl:px-5 sm:px-16 px-8\">\n                                <h2 class=\"w-full sm:w-2\/3 xl:w-1\/2 text-center text-secondary font-serif text-2xl sm:text-4xl 2xl:text-5xl\"\n                >\n                Higuer\u00f3n Marbella Golf Resort\n                <\/h2>\n        \n        \n        \n        <div class=\"flex flex-col lg:flex-row gap-5 xl:gap-10 items-center justify-center\">\n\n            \n\n            \n                    <\/div>\n\n            <\/section>\n<\/div>\n<section class=\"2xl:px-0 xl:px-5 lg:px-0 sm:px-10 px-5 pt-5 sm:pt-10 container mx-auto h-fit\">\n\n      <div class=\"overflow-hidden rounded-t-[100px] lg:rounded-t-[150px] xl:rounded-t-[200px] shadow-lg shadow-tertiary\/20 aspect-video w-full sm:w-3\/4 lg:w-2\/3 xl:w-1\/2 mx-auto\">\n\n      <img decoding=\"async\" src=\"https:\/\/higueronresort.com\/wp-content\/uploads\/2025\/11\/New-brand-1.webp\" width=\"1600\" height=\"900\" alt=\"campo de golf Higuer\u00f3n Marbella Golf Resort\" class=\"object-center object-cover w-full h-full\">\n\n    <\/div>\n  \n<\/section><div class=\"relative\"     >\n\n    <section\n        class=\"container mx-auto flex flex-col items-center justify-center gap-2 xl:gap-5 2xl:gap-10 pt-8 xl:pt-10 2xl:pt-20 overflow-x-hidden 2xl:px-0 xl:px-5 sm:px-16 px-8\">\n        \n        \n        \n        <div class=\"flex flex-col lg:flex-row gap-5 xl:gap-10 items-center justify-center\">\n\n            \n\n                                                                    <div class=\"prose prose-sm 2xl:prose-base font-sans prose-tertiary font-light contenedor-carrusel-descripciones text-center text-tertiary\">\n                        <p>After five months of anticipation under the teaser campaign \u201cA Look into the Future,\u201d <strong>Higuer\u00f3n Developments has unveiled one of the most significant milestones in its history: the acquisition of the historic Marbella Golf cours<\/strong>e, which will now become<strong> Higuer\u00f3n Marbella Golf Resort.<\/strong><\/p>\n<p>This change marks the <strong>beginning of a new era <\/strong>both for one of Marbella&#8217;s most iconic golf enclaves and for the company itself, which is<strong> consolidating its expansion with a second flagship resort in southern Europe<\/strong> that will retain the innovative, authentic, and sustainable character so present in the company to offer a lifestyle based on excellence and ultra-luxury.<\/p>\n<p>Originally designed by <strong>Robert Trent Jones Sr. <\/strong>and opened in 1994, the course will retain the essence of its creator as it prepares for its transformation. <strong>The new owners are working with Robert Trent Jones Jr. on a redesign that will reinterpret the course with a contemporary look. <\/strong>, respectful of the natural environment and faithful to the philosophy of the game that defined its creator.<\/p>\n<p>Alongside the launch of Higuer\u00f3n Marbella Golf Resort, another confirmed development is t<strong>he arrival of the first Waldorf Astoria in southern Europe<\/strong>, the result of an agreement signed on <strong>November 5 in New York <\/strong>between <strong>Christopher J. Nassetta<\/strong>, president and global CEO of Hilton, and <strong>Javier Rodr\u00edguez<\/strong>, CEO of Higuer\u00f3n Developments. This historic meeting took place on <strong>the eve of the reopening of the iconic Waldorf Astoria New York on Park Avenue<\/strong>, where the alliance was officially announced. <\/p>\n\n                    <\/div>\n                            \n                    <\/div>\n\n            <\/section>\n<\/div>\n<div class=\"relative\"     >\n\n    <section\n        class=\"container mx-auto flex flex-col items-center justify-center gap-2 xl:gap-5 2xl:gap-10 pt-8 xl:pt-10 2xl:pt-20 overflow-x-hidden 2xl:px-0 xl:px-5 sm:px-16 px-8\">\n                                <h2 class=\"w-full sm:w-2\/3 xl:w-1\/2 text-center text-secondary font-serif text-2xl sm:text-4xl 2xl:text-5xl\"\n                >\n                Commitments that transcends across time\n                <\/h2>\n        \n        \n        \n        <div class=\"flex flex-col lg:flex-row gap-5 xl:gap-10 items-center justify-center\">\n\n            \n\n                                                                    <div class=\"prose prose-sm 2xl:prose-base font-sans prose-tertiary font-light contenedor-carrusel-descripciones text-center text-tertiary\">\n                        <p>Higuer\u00f3n Resort is a space created with respect for the environment, where nature, art and architectural design guide guests to discover services with a clear purpose: to create spaces that enhance people&#8217;s well-being and quality of life.<\/p>\n<p>Throughout its history, Higuer\u00f3n Resort has evolved with each stage, offering services that not only respond to the needs of the present but also anticipate the lifestyle of the future.<\/p>\n\n                    <\/div>\n                            \n                    <\/div>\n\n            <\/section>\n<\/div>\n<section class=\"separador py-5 lg:py-10\">\n\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"categoria_superior":[],"subcategoria":[],"class_list":["post-7119","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/higueronresort.com\/en\/wp-json\/wp\/v2\/pages\/7119","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/higueronresort.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/higueronresort.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/higueronresort.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/higueronresort.com\/en\/wp-json\/wp\/v2\/comments?post=7119"}],"version-history":[{"count":1,"href":"https:\/\/higueronresort.com\/en\/wp-json\/wp\/v2\/pages\/7119\/revisions"}],"predecessor-version":[{"id":7121,"href":"https:\/\/higueronresort.com\/en\/wp-json\/wp\/v2\/pages\/7119\/revisions\/7121"}],"wp:attachment":[{"href":"https:\/\/higueronresort.com\/en\/wp-json\/wp\/v2\/media?parent=7119"}],"wp:term":[{"taxonomy":"categoria_superior","embeddable":true,"href":"https:\/\/higueronresort.com\/en\/wp-json\/wp\/v2\/categoria_superior?post=7119"},{"taxonomy":"subcategoria","embeddable":true,"href":"https:\/\/higueronresort.com\/en\/wp-json\/wp\/v2\/subcategoria?post=7119"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}