At Higuerón Sport, we are proud to have a community of ambassadors made up of elite athletes who share our values: effort, discipline, innovation and passion for sport. Leaders in their respective disciplines, they are a constant source of inspiration for those who believe in the power of performance and commitment.
Sofía González Racero
Spanish professional beach volleyball player, winner of the Spanish Championship in 2024 and the Beach Pro Tour, one of the most important professional competitions worldwide.
The Bello brothers
They represent England on the World Tour/Beach Pro Tour and other international events, where they are making history and have become one of the best beach volleyball teams in the world. They have won eight World Tour medals and two King’s Cups.
Berni Rodríguez
A renowned Spanish ACB player and former champion of the ACB League, the Copa del Rey and the Korac Cup. He currently works as the director of The Embassy, a high-intensity sports centre, which he combines with the Proyecto 675 club for inclusive sport.
José Manuel Calderón
A renowned Spanish player in the ACB and NBA, he has won a bronze medal and been runner-up in the Olympic Games, world basketball champion and EuroBasket champion on several occasions. He is currently assistant executive director of the NBPA, which he combines with other projects.
Hamad Medjedovic
At just 22 years old, he is one of tennis’s most promising players, winning the ATP Next Generation in 2023. His skill on both clay and hard courts, demonstrating his talent and professionalism, has caught the attention of Djokovic, who has provided support for his progress.
Fidel Alonso
Elite athlete in skateboarding, snowboarding and indoor soccer. Throughout his career, he has achieved numerous accolades and broken several records, which, together with his entrepreneurial spirit and drive to excel, have brought him into the public eye.
Carlos Cabezas
A former professional basketball player, he has won numerous awards throughout his career, including gold medals at the European and World Championships.
Pablo Yeregui
He combines his professional career as an entrepreneur with his career as a driver in the Spanish GT Championship, in which he competes with an Audi R8.